If you have a brick-and-mortar business, you probably already know signage is a vital part of your advertising campaign. Signs announce to consumers your business is open and that they’re in the right location. 

While you have plenty of signage designs to choose from, some work better for specific uses than others. For example, if you really want to capture your target consumers’ attention, monument signs are often the way to go. Often large and imposing sitting out in front of businesses, monument signs are almost impossible to miss. Best of all, you’re not stuck with only one option. 

Monument signs can vary in size, style, and even materials. If you’re looking for new ways to drive customers to your door, it may be time to consider investing in monument signage.

What is a Monument Sign

Even if you’re not sure what type of signage qualifies as a monument sign, there’s a good chance you drive by at least one on your daily commute. 

Monument signs are also known as monolith signs due to their imposing size, as most monument signs are large, free-standing, and sit on or close to the ground. The signs are also weather-resistant, regardless of the material used in construction.

A great example of a monument sign can often be found at the entrance to local and national parks. You know, the large free-standing signage announcing the name of the park or forest. Just imagine the attention your business will get when you install one of these imposing signs out front.

Placing a Monument Sign

Since monument signs are large and free-standing you’re going to need plenty of space. In other words, you can’t place a monument sign on top of the building. Save this space for something like a banner or a mounted sign.

Monolith signs typically need plenty of green space, think of the yard in front of your business or the building’s parking lot. Yes, monument signs can go in front of shopping plazas. The signage is often large enough for more than one business listing.

However, before you contact a signage provider it’s a good idea to take a look at the green space that you have. If the grass is overgrown or the area is covered in weeds, you probably want to tackle a few landscaping tasks before installing the signage. 

Since monument signs typically sit lower to the ground, tall weeds and grass can obscure some of the text. You also want the area around the sign to look as attractive as your new signage.

Choosing the Right Material

Monument signs can be made from a variety of materials, and choosing the right material usually comes down to budget and aesthetics. Some materials are pricier than others, and the type of material also affects the sign’s appearance. 

Poured concrete is budget-friendly, weather-resistant, and has a no-frills utilitarian look. If you want something a little more elegant, and budget isn’t a concern, brick or stone masonry may be the way to go. Here’s a look at some of the other material options for monument signs.

Wood

Wood monument signs are eco-friendly, even when coated with a protective varnish, and have a rustic appearance. Wood is also relatively inexpensive. The primary downside is the maintenance. You need to watch out for termite and insect damage. 

Since wood also naturally deteriorates over time, you may find yourself replacing your monument sign more often compared to materials like stone, brick, and concrete.

Aluminum

Materials like aluminum and other metals are lightweight which can make installation a little easier. Aluminum can also be easily cut into different shapes, giving you more design options. You also don’t need to worry about rust. 

Aluminum is naturally rust-resistant, which means you can save some money on maintenance and restoration costs. While metal signage gives your business an edgy and modern look, there is a slight downside. If you’re planning on illuminating the sign with LED lights, you’re limited to only using the exterior. You can’t install lighting inside an aluminum or metal monument sign.

Plastic

Before you take a look at a plastic cup and wonder how it can support a long-lasting monument sign, this isn’t the type of material we’re discussing. Instead, we’re talking about high-density urethane and acrylic. These materials are durable and are a great choice if you want a more complex design—think of signs with odd corners and angles, for example. 

You can also choose from a variety of colors. Your plastic monument sign can match or contrast with the building’s color. The material is affordable but may not be the best option if your brand promotes sustainability. This also applies if your business is working towards its LEED certification.

Foamcore

Lightweight, durable, and resistant to almost any kind of damage, foam core or expanded polystyrene foam (EPS) gives you the look of stone masonry without the hefty price tag. The material’s lightweight properties also make it easy to move the sign. 

Eventually, you may want to upgrade to a more eco-friendly option like wood or even brick.

Getting the Most From Your Monument Sign

Installing a monument sign is the first step. However, it’s usually not enough to stick your business name on an imposing sign. If your monument sign isn’t noticeably increasing foot traffic, you may want to make a few changes.

Remember how the area around the sign matters? Maybe, you need to take care of some weeds or bring out the lawn mower. Planting some native flowers close to the sign can also help beautify the area. You want the space around the sign to look inviting. The goal is to attract customers and not frighten them away. An unkempt area of the monument sign can send the wrong message.

Illuminating the sign is another great way to ensure consumers are paying attention. LED lighting is effective and energy-efficient. If you can’t install lighting inside the sign, think about using spot or flood lights. A few well-placed spotlights on the ground can help ensure your monument sign is always visible.

Boost Business with a Monument Sign

Monument signs are an effective tool to catch the eye of potential customers and guide them to your business—but installing the sign is just the beginning. Regular maintenance is essential, not just for the sign itself but also for the surrounding area to ensure it remains visible and appealing. 

You may also want to consider adding lighting to your monument sign. Proper illumination not only enhances visibility during the evening and night but can significantly boost the sign’s overall impact, making your business stand out at all hours of the day.